3 Overlooked Steps to Becoming Your Own Boss (& Staying That Way)

Selling yourself as a startup owner and a first-time boss is a challenge. But it’s entirely possible and you, too, can learn how to become a successful entrepreneur. Whether you are just starting out as a startup boss, or you need to kickstart your career at any stage, we’ve got some business tips and entrepreneur advice for you.

Start With Startup Research

Before you become a startup success story when becoming an entrepreneur, you need to have some motivation and inspiration for this solo career choice. Do your startup entrepreneur research to know everything there is to know about being a successful startup owners.

Start with being a certain age. According to the Harvard Business Review, the older you are as an entrepreneur, the better your chances for success up to the late 50s. Most founders started companies at age 45, while the highest-growth startups were founded by more than 30 percent of entrepreneurs in the 40 to 49 age range.

But definitely don’t stop at age, or let an age be any sort of barrier. Read up on startup success stories and entrepreneur biographies and DIY self-starter guides. Learn everything you can about what it takes to become an entrepreneur and successful startup boss so you can fill those shoes you make for yourself.

Research Your Target Market

You also want to take a detailed account of the market you are investing in, selling to, and competing with. Entrepreneur.com states you can easily conduct market research online, with your own focus groups, and through networking. Get a grasp of what is currently available on the market, and for what price point. Start with identifying your product or service and target demographic. Then compare what you are offering to the similar offerings of competitors in your niche of the market.

You may be targeting your marketing efforts toward higher-income, middle-aged men who own small dogs and shop at Whole Foods. See who is selling your products or services to this client. This is your direct marketing competition—and where you want to look for ways to stand out from the crowd. This might be your customer service, brand power, or price.

Staying Afloat as a Startup Owner

Once your startup starts sailing into successful seas, it’s time to switch gears to maintenance mode. Now you can start working on achieving that all-elusive work-life balance we hear so much of these days. Most likely you need to refocus to include managing a tight budget as you scale for growth as a business. One way you can stay afloat and on budget is to work with clients and trade service for service, product for product, when feasible.

Speaking of scaling your growth, this is the ultimate goal for any small business owner. Yet you are going to have growing pains ranging from having enough product on hand to underestimating the actual value of your inventory comes tax time. The key to scaling as a business starts with the right team. Create a think-tank of experts pulling from marketing pros and content writers to videographers and website designers. This think-tank becomes your go-to team, and each member is responsible for the success of the team as a whole.

Start with these three business tips for how to become a successful entrepreneur. Get started in the right direction with your creative career. At Mothership, we can get you started in the right direction quicker than you ever thought possible.

Building the business of your dreams takes time, but it doesn’t have to take as long as you think. At Mothership, our team has the talent and know-how to help you crush your goals and get on the road to being a full-fledged entrepreneur. If you’re feeling lost in the entrepreneurial world and need assistance, it’s time you checked out our vast array of business services today! To book a consultation, call us at (833) 257-8633 or complete our online contact form.