Your Brand Lives & Dies by its Creative. Here’s Why.

Creativity is what separates humans from animals—or so we would like to believe. Have you ever seen the degree of expression that birds use when building nests and dancing in elaborate rites meant to attract partners? It really makes you wonder if we are truly the most creative of all creatures. Creative branding builds the bridge between your creativity and your content marketing services. Learn how to take advantage of your creative assets when building your newfound career in creative services.

Freelancing for Creativity

While the 9-to-5 cubicle career can lead to a creative job choice, chances are the strict schedule and menial tasks accompanied by stifling office culture will kill it like overly heated yeast. As a creative, the way your mind works is independent of yourself—not of a corporate budget.

According to Fast Company, all freelancers share a mindset to “pursue a self-driven creative career.” This means giving up job stability but also having the freedom and flexibility to steer your creative career in your own direction. You aren’t waiting for a boss to give you a promotion or for a new job opportunity to come around. You are your own boss. You create your own job opportunities.

The most common types of freelancers, according to the Creative Industries Federation, you’ll find in the content marketing world are:

• Writers for blogs, websites, and online news journals, as well as journalists, songwriters, or scriptwriters

• Producers of music and videography or other creative arts

• Artists and artisans in dance, film, silversmith, painting, potter, glass, textile, etc.

• Directors for film, theatre, videos including YouTube, or other executive administrative position

As a creative storyteller in content marketing, you might feel inclined to focus on creating more digital media, photography, and videography for a given year. During this time you will spend more money and time dedicated to this passionate mode of content creation that most satisfies your creative urges. In the long run your career as a content service provider will thrive as well thanks to the dedication you gave to photo, video, and digital design.

Next, maybe you spend a year writing as a freelancer, adding to your writer’s toolkit and developing research and editing skills like never before. Since you are a creative, you can switch your gears as needed. The Creative Industries Federation states, “The creative industries are the fastest growing part of the economy” with 47 percent of creative workers classified as self-employed freelancers. The CIF reports there were 4.6 million creative freelancers in 2015, up from 3.8 million just seven years prior.

Each of these areas you develop of content creation will benefit your ability to provide brand storytelling for your clients. You will have the creative capacity to understand the video concept, to visualize the written content, and to come up with out of the box creative ideas thanks to your varied experiences in the industry.

Your professional content creation skills in creative branding are what set you apart from automated systems and content spinning software. Companies need your personal insight and creative edge in order to excel with creating a content marketing strategy that is authentic, original, and coming from a place of passion.

At Mothership, we are a collective of creatives, just like yourself, who are dedicated to helping you continue to break barriers and push the limits of your imagination.

Reach New Creative Heights With Mothership

You’re already great at creating content that mystifies and inspires. Now it’s time to create even greater content. With Mothership, we have the team, the skills, and the knowhow that makes outstanding creatives like yourself greater than they ever thought possible.

If you’ve wondered how you can continue to push the envelope and become great at constructing content, it’s time you checked out Mothership’s large list of service options. No matter what sort of content you create, we have the team and tools to help you do it better. To book a consultation, call us at (833) 257-8633 or complete our online contact form.